Why keyword stuffing is bad

So, what actually is keyword stuffing? Types of visible keyword stuffing include: Unnecessarily repeating keywords and keyphrases throughout your content. Using the same keyword over and over again in one piece of content. Types of invisible keyword stuffing include: Overusing keywords in alt text. Hiding text on a page by putting white text on a white background, in an effort to hide the words from readers but to be found by search engine crawlers.

Overusing keywords in meta tags and comment tags. Hiding keywords in the code of your webpage. Why is keyword stuffing detrimental for your website? Here are some tips that will help you use keywords in moderation. URLs can also have keywords, and so can image descriptions and subheaders. Meta descriptions, in particular, can be stuffed with too many keywords.

A good rule of thumb is to limit keywords in these short descriptions to your main SEO keyword. Another approach to take to achieve this goal is to look at what your competition is doing keyword-wise. This will give you a better idea of what that happy medium is between keyword usage and what produces meaningful results. Oftentimes, clients will tell outsourced writers what keywords they want and how many times they must be used.

Still, it can present some challenges when keyword density is WAY too high because of usage requirements. One other option is to offer acceptable keyword variations to clients. Lastly, further minimize the need to overdo it with keywords by having a solid, healthy keyword density plan to work with. Such a plan can be broken down into six steps:. The best way to avoid keyword stuffing is to be smart about keyword optimization. The right approach to keyword research is equally important.

Ultimately, what matters most is awesome, audience-focused content. Follow this rule of thumb and you should be fine with keywords: real people first, search engines second. So, what will the next trends bring? Many companies are now investing …. Before you go, take a quick second to sign up for our newsletter to get the latest in marketing, SEO, digital, and content industry updates!

Digital Marketing. There are a few ways in which writers who work with content mills slightly increase their hourly rates. These include writing faster often at a reduced level of quality , copying source material heavily, and keyword stuffing.

If you repeat a keyword within a blog post more than is necessary, you end up having to write less actual content. Working with a professional copywriting agency ensures that the quality of the work comes first.

Experienced copywriters know how to balance search engine requirements with human-readable content practices. Google algorithms change all the time, and they can sometimes take a few weeks to be detected by the Internet at large. If you write content to address a current update, it might become irrelevant in the future. For example, if you used keyword stuffing in every blog post before Google changed its algorithm to remove sites that do it, you would have to go back through every post to make sure it complies with the latest Google changes.

Not only is this a hassle, but it could have been avoided by focusing on creating high-quality content from the beginning. Keyword stuffing is still prevalent in because of how important search engines are for businesses. The Internet functions as an unwieldy phone book in some ways and search engines help users find the content they need among millions of possible choices. Because search engines are so important, it is understandable that website owners may do whatever they need to do to get ahead.

This can mean that they sign up for your email list through your website. Unfortunately, it is very difficult to convert a lead you purchased into a sale. You may never have heard of the company that sent the email. Chances are it will be deleted before it is opened. And if the target keyword is present in the main body of the content as well as in all of the metadata fields, this sends out a very strong, consistent signal to search engines about the main topic of the content.

This can result in the page getting ranked for the right target search term in the SERPs. The tool has separate sections that focus on specific page elements, and lets you know how well each one is optimized for the target keyword. This, in turn, helps your pages get higher rankings, and, ultimately, more traffic that will keep coming back to your site. So, take your time to do proper keyword research and focus on writing quality materials for human readers.

Google will never go back to a time when you could fill a page with keywords and enjoy high rankings as soon as tomorrow. I hope the tips provided in this blog post will help you produce keyword-optimized, not keyword-stuffed content! I want to thank you.

Because of this great post, you really deserve a big thumbs up. Will keyword stuffing make the experience better for the user? Probably not. But if it somehow did, it would be fine. Great post, but can you shed some light on non-relevant keywords? Great question, Jeremy. This is definitely a strategy that has shown positive results for websites in the past. The key thing to do here is to not to go overboard with keywords, and focus on several good ones and expand from there. Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment. Notify me of followup comments via e-mail. This is too many people to ignore. So, to help them find your website online, you should properly optimize it for voice search.

This post is all about voice search from what it is, to who needs to focus on it, and how to optimize your site to get found.